Phillip Hershkowitz

Filtering Out My Company’s IP Block from Google Analytics

I noticed that my Google Analytics goals were being skewed by all my internal users testing the conversion process. I needed to filter out the entire range of IPs used by my company

I started by finding finding my own external IP:

http://www.ipaddresslocation.org/

and then I found the block of IP’s used by my company:

http://ipinfo.info/html/ip_checker.php/

Now I could filter out that traffic from my Analytics report with a custom filter:

How do I exclude my internal traffic from reports? – Google Analytics Help Center